The Chronic Foundation is committed to helping drive initiatives, organisations and businesses that improve care and treatment for people with chronic conditions.

What we do?

As a foundation, we work by building bridges between start-ups and global brands, business and Government, NGO and patient, the Chronic Foundation dedicates its resources to:

  1. Enhancing the revenue potential of businesses or organisations whose objective is the better management of chronic conditions
  2. Expanding the availability of beneficial products and services
  3. Improving the ability of sufferers to self-care, and to better understand and engage with this process

The Chronic Foundation operates on a not-for-profit basis as a social enterprise. It was formed in 2003.

The Foundation concentrates its efforts in three broad areas: Market Development, Communications (Marketing and Behavioural Change), and Brokering / Networking. It continues to focus on diabetes and other chronic conditions where the potential for patient self-management is greatest.

Chronic's Mandate

The Chronic Foundation focusses on improving outcomes for chronic condition sufferers by supporting innovation and disruption, by galvanising business interest with clinical / psychological resources and patient need, and by stimulating new thought – commercial and behavioural.

We address directly, and with interested partners, areas of health and wellbeing requiring further exploration, development and deliverables – often linking small innovators with large sponsors and investors, or inventors with clinical challenges.

Ultimately, we do all this to the benefit of those with chronic conditions, thus serving them and their “wellbeing” value chain.

People of the Chronic Foundation

The enterprise is the brainchild of two entrepreneurs with extensive experience of building new businesses for large corporate IT, Media, and Communications partners. They have founded a number of businesses of their own over the period of their partnership — 30 years. Neill Macklin and Hugo Tewson are both diabetics.

Chronic has an exceptional network of experts who are pulled together as relevant for specific project teams.

For more information on the two founders look here: Hugo Tewson, Neill Macklin

Hugo Tewson

Hugo is an entrepreneur and co-founder of the Chronic Foundation and of 7 other businesses. He has acted as a growth coach to over fifty fast growth startup and early-stage companies. In addition to his role at the Chronic Foundation, he currently holds coach, non-executive and chair roles, including in one business that recently won “MedTech dealmaker of the year” and a second that won the 2018 Global WeWork Business Competition. Hugo is a Sloan Fellow of London Business School.

Neill Macklin

Neill, the other co-founder of the Chronic Foundation, is a former Marketing Director of Hutchison, non-executive chairman of Cohn and Wolfe, and the European marketing practice vice-chairman for Burson-Marsteller. An entrepreneur by inclination, he has developed several successful businesses. He is a fellow of the Chartered Institute of Marketing, a professional mediator and has a BA Hons from Oxford (Brookes)

Work We Do

  • Drive and build Growth Plans for early stage or spin-out health-related businesses
  • Create deals and imaginative fundraising strategies
  • Inform and co-create strategies for a number of large and global businesses and organisations around chronic health cohorts and their value
  • Help client businesses position for and win grants and equity funding in excess of £15m
  • Deliver aligned and compelling business plans; Fund-raising and closing strategies; Hand-on help to get to those critical deals
  • Build and implement differentiating marketing, sales and channel strategies and plans – start-ups to global corporations
  • Create purposeful management accounts and dashboards (start-ups and high-growth SMEs only)
  • Apply prestigious network for new hires, excellent suppliers, contractors and business development opportunities
  • Oversee brand development and evolution
  • Help rationalise and realise IP value via IP road mapping and competitive monitoring
  • Support the development and coach the health-focussed tenants of several large business incubators, accelerators and government backed programmes
  • Co-conceive, structure and launch new movements with global aspirations (social business and charity)
  • Coach, mentor and support organisational and business leaders
  • Build board structures, recruit board members
  • Act in Chair, NED and advisory roles
  • Contribute to leading Clinics, NHS and NGO strategy, performance and specific problem solving

Example Areas of Involvement

  • App Development
  • Behavioural Change
  • Clinical Research
  • Clinical Trials
  • Community Development
  • Device Development
  • Disease Management
  • Drug Compliance
  • Drug Delivery
  • Drug Development
  • Events Planning / Delivery
  • Web Development

Example Market Sectors

  • Diagnostics
  • Digital Healthcare
  • Healthcare IT
  • Media
  • Medical Devices
  • Mobile
  • NGO and Government
  • Pharmaceutical
  • Pharmacy
  • Telehealth and Telemedicine

Send us an enquiry


The Chronic Foundation, Cowley Farm,
Cuddington, Bucks, HP18 0BG


07968 074617- Hugo Tewson

07785 907286- Neill Macklin


For general enquiries please contact either Hugo Tewson or Neill Macklin using the details below. Hugo Tewson Neil Macklin